Lead generation — skilled trades

Exclusive leads for trade businesses, priced one at a time.

No retainer. No twelve-month contract. You buy a set number of qualified leads at a fixed price, we cover the ad spend out of it, and every lead we send goes to you and nobody else.

Book a discovery call See how it works

Serving HVAC, plumbing, electrical, roofing and other
residential trades. South Florida based, working nationwide.

Terms at a glanceRev. 01
  • Pricing modelPer lead
  • PaymentUpfront, per order
  • Lead rightsYours, permanently
  • Ad spendIncluded in the price
  • Minimum order25 leads
  • Bad lead policyReplaced free
  • Contract lengthNone

Why most of this goes wrong

If you have paid for marketing before,
you have probably paid for nothing.

Three things happen over and over to contractors who hire a marketing company. All three come down to the same thing: you were paying for effort instead of paying for results.

Issue 01

The invoice came either way

A retainer is due on the first whether it produced forty leads or none. All the risk sits on your side of the table, and the longer nothing works, the more the agency has already been paid.

Issue 02

The same lead went to four of you

Lead sellers resell the same homeowner to every contractor in the ZIP code. By the time you call, they have three quotes and you are bidding against yourself.

Issue 03

Nobody defined a lead

Without a written definition, a wrong number in the wrong county counts the same as a homeowner with a dead unit. That argument has no ending, so you eat it.

How it works

Four steps, and you only
pay for what arrives.

We build and run the campaign on our own accounts and our own budget, using our own creative and landing pages. You are not buying software, setup hours or a dashboard. You are buying a number of leads that meet a written standard, and they land on your phone the second they come in.

Step 01

Build the campaign

We write the ads, build the landing page and set up tracking for your trade and your service area. No setup hours billed to you beyond the flat onboarding fee.

Step 02

Launch and calibrate

Campaigns go live within five business days. The first two weeks are spent teaching the platform which homeowners in your area actually buy.

Step 03

Deliver leads live

Every lead lands in your CRM or your phone within seconds of the form being submitted. Nothing is batched, held or sold to anyone else.

Step 04

Report and adjust

You tell us what closed and what did not. We tighten targeting against real job outcomes, not clicks. Bad leads get replaced free.

The definition

What counts as a lead is
agreed in writing first.

Every lead you are billed for has to clear all of these. If one does not, you flag it within five business days and we replace it at no charge. This is in the agreement before you pay anything.

  • First and last name
  • Working phone number
  • Valid email address
  • Inside your service area
  • Asking about a service you offer
  • Homeowner or decision maker
  • Agreed to be contacted
  • Not a duplicate within 90 days
  • Not serviced by you in 12 months
  • Not a competitor or solicitor

What is not a bad lead. A homeowner who does not pick up, wants a second quote, thinks your price is high, or decides to wait until spring. Those are real buyers behaving like buyers, and they are worked, not refunded. Neither is a past customer you have not touched in over a year — if your name was not the one they thought of, that is a sale the ad earned.

Trades we work with

Built for work that gets
done at somebody's house.

If a homeowner calls you when something breaks, wears out or needs replacing, the model fits. If your trade is not listed, ask — the campaign structure is the same, only the offer changes.

Typical structure

You know the price
before the call.

Cost per lead moves with your trade, your market and your ticket size, so treat these as the usual shape of a deal rather than a rate card. The exact number lands on your written work order before anything is charged.

Pilot order25 leads

$150per lead

$3,750 total  +  $750 one-time setup

  • DeliveryWithin 45 days
  • ExclusivityIncluded
  • Setup coversPage, ads, tracking
  • Best forFirst campaign
Start with a pilot
Standard order50 leads

$125per lead

$6,250 total  ·  no setup fee on repeat orders

  • DeliveryWithin 30 days
  • ExclusivityIncluded
  • Area lockYour ZIP codes
  • Best forOngoing volume
Book a discovery call

What we ask of you

Half of this is on your side
of the fence.

The single biggest reason paid leads fail is not lead quality. It is how long the lead sits before somebody calls. We hold up our end; here is the part we need from you, and it is written into the agreement the same as ours.

Straight answers

Questions we get on
every first call.

Why do I have to pay upfront?
Because the largest share of that payment goes directly to Meta, and Meta wants the money before it runs an ad. You are funding media, not prepaying a fee. If we ever came up short on the lead count, we keep the campaign running on our own dime until the number is met.
Can you guarantee I will close jobs?
No, and anyone who does is selling you something. We do not control your pricing, your sales process, or whether your tech shows up on time. We guarantee the leads and the definition they have to meet. You guarantee the phone gets answered.
What happens to a lead that is no good?
You flag it within five business days with the reason, and we replace it free. Because the definition is written into the agreement before you sign, there is nothing to argue about later — it either meets the criteria or it does not.
Who owns the ad account, and who owns the leads?
We own the ad accounts, the creative and the landing pages — we build them, we fund the media out of the lead price, and we carry the risk if a campaign runs expensive. You own every lead we deliver, permanently and outright, to use however you want for as long as you want. The trade is simple: you are not paying for infrastructure, so you do not get infrastructure. You are paying for leads, and those are yours the moment they hit your phone.
What if the ad reaches somebody who is already my customer?
You send us your active customer list at onboarding and we exclude them from targeting. Anyone on a maintenance agreement, with an open quote, or serviced by you in the last twelve months is off the table and not billable if they slip through. Past that twelve-month line, a customer who searched, saw an ad and filled out a form is a billable lead — if they had to be reminded you exist, the ad did the work.
Am I sharing these leads with other contractors?
No. Every lead is yours alone, and we will not take another company in your trade inside your ZIP codes while we are working together. That exclusivity is written into the agreement, not just promised on a call.
How long until leads start coming in?
Campaigns launch within five business days of payment and onboarding. Leads generally begin within the first week, but the first ten to fourteen days are a learning period while the platform figures out who your buyers are. Volume is steadier in the back half of a campaign than the front.
Do I have to sign a long-term contract?
No. You buy an order of leads. When it is delivered you decide whether to buy another. There is no auto-renewal and no cancellation fee, because there is nothing to cancel.
My trade is not on your list. Can you still help?
Probably. The model works anywhere a homeowner or property manager hires a licensed trade for work at a physical address. Bring it to the discovery call and we will tell you honestly whether it fits or not.

Book a discovery call

Thirty minutes. Mostly
questions about your business.

We will ask about your service area, your average ticket, how many more jobs a month you could actually handle, and what happened the last time you paid someone for marketing. At the end you get a straight answer on whether this is a fit. Sometimes it is not, and we will say so.

Request a callNo obligation

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